Vivo's entry into the Indian smartphone market was not met with the kind of welcome it would have hoped for. Nevertheless, it still went ahead and took its best shot by launching the X5Max which, incidentally, is the world's slimmest smartphone. It had brought a few more smartphones to India alongside X5Max but was unable to attract users to its offerings. However, this time around, it has rolled out another smartphone named Y28 with focus on the mid-range segment, a section which has been ruled by Moto G since 2014. Can the Y28 get Vivo some much-needed traction?
The Vivo Y28 competes not just against Moto G but also against the likes of ZenFone 5. The Y28 runs on Android 5.0 Lollipop and also sports the ability to handle two SIM cards at once. A 1.3GHz quad-core processor powers the Vivo Y28 and is accompanied by 1GB RAM. On the Y28, you will spot a 4.7-inch screen that puts out display resolution of 960x540 pixels. The Vivo Y28 sports 8GB internal storage space and it can be expanded further up to 32GB with the use of a microSD card. An 8-megapixel camera can be found on the back of Y28 and it is accompanied by a 5-megapixel camera on the front. A 2000mAh battery powers the Vivo Y28 and while no performance ratings are available, we think it would last for close to 7 hours on a single full charge.
The Y28 is a bit of an oddity and here is the reason why we say so. Its build quality is decent, the fit and finish of everything is quite solid and it has got most of the bases, as far as specs are concerned, covered. There is a 5-megapixel selfie camera as well thrown in as a useful gimmick. The fact that it runs on Android 5.0 Lollipop (which has been skinned heavily) out of the box is a bonus. However, Vivo is still pretty new in India and the issues with X5Max are still not too old for everyone to forget. In the end, it is all dependent on how serious is Vivo as far as its India campaign is concerned.