The Canadian handset maker, Blackberry has been witnessing dwindling sales off late and has recently announced that it will shut shop if the desired number is not achieved. However, the world is already excited about its upcoming smartphone called Priv. This is mainly because this is the first handset from the brand that does not come with the standard Blackberry OS but with latest Android operating system. This is a big step up from the brand and will help it achieve the numbers it is aspiring for. This particularly is a blessing for those who loved the build quality of Blackberry devices but did not like its operating system.
The design of the Blackberry Priv happens to be standard Blackberry style with sturdy build quality and full QWERTY keypad. For those who are wondering, Blackberry has accommodated the full keypad by opting for a slider form factor. The rear panel of the handset features a matte finish that has a rubber like texture.
One of the first thing that a user notices about the Blackberry Priv is that how big the display of the handset is at 5.4 inches. Another highlight of the handset is that Blackberry is launching the smartphone with Quad HD resolution of 2560 x 1440 pixels for a stunning viewing experience.
For a sublime user experience, Blackberry has gone ahead and pre-installed the latest Android 5.1.1 Lollipop operating system in the upcoming mobile. There is no word as to whether Blackberry will opt for its own custom user interface or launch the handset with near stock Android. However, this way or that, one thing is certain that the user experience is bound to be satisfactory.
Performance and Battery Life
This being the first ever Android smartphone to be launched by the brand, Blackberry is leaving no stones unturned when it comes to performance offered by the handset. The handset maker has equipped the device with a Hexa-core processor clocked at 1.8 GHz and coupled with 3 GB of RAM. The handset will also come with a powerful 3650 mAh battery that can easily last a day's worth of usage on single charge.
Blackberry has equipped the Priv smartphone with a powerful 18 MP primary camera on its rear panel. The front panel of the handset boasts of a 5 Megapixels selfie snapper that is ideal for clicking selfies and video calling. However, we would not be too excited about the camera quality on the new handset as Blackberry devices are not exactly known for their cameras.
Being a prime and debut Android handset from the Canadian manufacturer, Blackberry Priv comes with support for both 4G LTE and 3G. It also boasts of features like Wi-Fi, Wi-Fi Direct, microUSB and GPS.
With the Priv smartphone, Blackberry is totally overhauling its lineup and going for a more popular segment of handsets viz. Android smartphones. With the signature Blackberry build and flexibility of Android operating system, this handset is bound to find a lot of buyers in the Indian handset market. Considering the initial impressions of the handset, this might just turn out to be what Blackberry needs to push its sales.